Corporate coaching involves coaching towards organisational goals. Just as a football coach coaches a football team, a corporate coach coaches an organisation, focusing on the corporate team and corporate vision, mission, values and strategy.
Results are measured against the performance requirements of the organisation.
Corporate coaches combine basic coaching skills with an in-depth understanding of the language, dynamics, processes and culture of organisations – whether these be large companies, SMEs or public sector.
Our corporate coaches have MBA level experience and training in the psychology of change. Being qualified in different disciplines broadens and enriches the added value they can bring.
Where does it fit in?
Corporate coaching can take place with individuals or groups.
Face-to-face coaching can be supported by telephone or e-mail contact. Corporate coaches can work to a specific schedule or on a retainer, and provide long term support, or be brought in to accelerate change or a specific project.
Where corporate coaching involves coaching a whole organisation in one form or another, it usually requires initial survey work and can overlap into both executive and life coaching. Coaching can arise from a consultancy project or form part of a development programme.
What are the benefits?
Organisations that incorporate coaching into their culture see sustainable improvements in key areas, including internal and external communications, productivity, employee attitudes, and recruitment and retention of staff.